IPL is possible to watch in the US on Cricbuzz, and Willow TV. In Canada again Cricbuzz, Willow TV. The exact number of countries entirely depends upon the broadcasting rights and agreements. The IPL has a global audience. IPL is very popular and has the entire fan base of cricket.
In Australia, every match gets around 3,50,000 views. And in the UK too, IPL has been a great hit. Setanta Sports GB Ltd, a leading sports broadcaster in Europe gets easily 100,000 viewers watching each IPL match.
But the glamorous glory of this multi-million cricket tournament is having a global reach and following as well.
Ever rising Viewership
We may believe that around eight million people from countries across the world remain stuck to watch every moment of the game. So far, Asia, the Middle East, the UK, and the US have given tremendous responses to the IPL.
World Sports Group (WSG), the sports marketing and management agency has claimed to have gained $100 million (Rs402 crore) by selling telecast rights to many companies across these markets. This agency had won the international media distribution rights of broadcasting rights for this market.
IPL TV broadcasts have started in Afghanistan. Two TV channels – Ariana TV and Watan TV, broadcast IPL matches live.
In South Africa, many supporters of teams like CSK, RCB, and Sun Risers whereas South African players like ABD, Du Plessis, and Steyn are part of the IPL.
The final match between Chennai Super Kings led by MS Dhoni and Gujarat Titans led by Hardik Pandya was watched by more than 12 crore unique viewers, As per JioCinema.
JioCinema, of Reliance Jio and streaming partner of IPL, had a new world record for the IPL final match registering 3.21 crore peak viewership. The platform also registered more than 1,700 crore video views in the 16th edition of IPL.
The platform registered over 2.5 crore downloads, a daily record for the most installed app. After 4 successful weeks, Jio installed a 360-view feature for more fan engagement for the mega sporting event.
“Record-breaking scale on JioCinema combined with targeting, the flexibility of cost, measurement, interactivity, reach, and integration offered significant advantages to its sponsors and advertisers,” as per the Viacom18 Sports CEO.
Over 800 advertisers and 26 sponsors had come on board to advertise on JioCinema during IPL. The platform recorded the highest number of advertisers on TATA IPL with more than 13 times the number on broadcast TV.
The 26 top brands partnered with JioCinema include Co-Presenting Sponsor Dream11; Co-Powered sponsors JioMart, PhonePe, Tiago EV, Jio; Associate Sponsors Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI.
More engagement was recorded on connected TV. JioCinema’s 2-way interactivity on Connected TV (CTV) made it the biggest medium for premium urban households as it reached during the TATA IPL doubled that of HD TV only in the first five weeks of the season, the streaming platform said.
JioCinema had more than 40 advertisers on Connected TV including international brands, financial services with e-commerce, autos, B2C, and B2B brands.
JioCinema also launched fan parks in 30 cities for IPL 2023.